USING THIS GUIDE

By consistently following the recommendations set forth in this guide, Canteen’s visual identity will further solidify their brand recognition – the first and most important step to visually building an identity. In combination with thoughtful usage of the logo, the Canteen identity will become synonymous with the quality products it represents.

 

LOGOS

Canteeen is unique in that it does not have a singular logo but instead leverages several marks to buildout a comprehensive and unique brand.

 
CANTEEN_logos (1)-01.png
 

CLEAR SPACE

Clear space is the area that surrounds the Canteen logos. To avoid visual clutter and potential distraction, this area should be kept free of any graphic elements.

 

TYPEFACE FOR USE IN PRINT + WEB

HELVETICA

The Helvetica typeface is one of the most famous and popular in the world. It’s been used for every typographic project imaginable, not just because it is on virtually every computer. Helvetica is ubiquitous because it works so well. The design embodies the concept that a typeface should absolutely support the reading process – that clear communication is the primary goal of typography.

HELVETICA LIGHT

0123456789!@#$%^&*()+
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

HELVETICA MEDIUM

0123456789!@#$%^&*()+
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

HELVETICA BOLD

0123456789!@#$%^&*()+
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

 

TYPEFACE USAGE

HEADLINE. HELVETICA BOLD ALL CAPS

SUBHEAD. HELVETICA BOLD. ALL CAPS.

Body copy. Helvetica light. Sentence case. 
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque quam neque, laoreet ac tellus id, porta dictum lacus. Phasellus volutpat vehicula libero a commodo. Proin feugiat, felis et feugiat porttitor, odio dolor blandit elit, in hendrerit dolor eros ut odio. Ut tincidunt fringilla nisi vitae ornare. Sed pharetra hendrerit auctor. Ut tortor turpis, vulputate a euismod eu, gravida imperdiet odio. Vivamus varius, odio vitae pulvinar egestas, ante est gravida tellus, sed condimentum sem mauris quis est. Integer ullamcorper lorem vitae ex mattis elementum.